Falmouth McDonald's to re-open this week following ‘Convenience of the Future’ restaurant revamp
By Max Goodman
22nd May 2023 | Local News
The Falmouth branch of Mcdonald's is due to reopen this Thursday (25th May) after a new revamp to the store which they hope will improve the customer experience.
McDonald's on Dracaena Avenue in Falmouth has undergone a restaurant redesign, which promises to deliver a better customer experience for all. Owned and operated by local franchisee, David Wynne, the Falmouth restaurant is one of the first McDonald's in the region to undergo the 'Convenience of the Future' restaurant redesign.
With consumers increasingly looking for greater speed, efficiency and choice when ordering their food, McDonald's ambitious 'Convenience of the Future' restaurant revamp programme will combine a new restaurant layout with the latest technology to create a more seamless and enjoyable experience for customers.
With the rise in delivery and the way customers order, collect and enjoy their McDonald's continuing to evolve, the Falmouth McDonald's will now offer a separate 'McDelivery only' area, which allows delivery drivers to go in and out of a dedicated courier entrance and service area. This will enable delivery drivers to collect orders more efficiently, reducing congestion in the dining area and giving walk-in takeaway and dining customers more space. The dedicated courier entrance will also mean there is less noise in the restaurant, creating a more relaxing ambience, particularly during peak busy times.
As well as the courier changes, improvements have been made for staff including their break spaces. A redesign of crew rooms will create a more relaxing and comfortable space for crew to take a well-deserved break.
David Wynne who owns and operates 14 McDonald's restaurants in Cornwall, said "McDonald's is always looking into ways to improve the customer experience and by investing in these changes in my restaurant- we'll be doing just that. I'm proud to say that as well as improving the customer experience, the investment will create 8 new jobs for local people. I'm looking forward to welcoming my customers back into the restaurant to experience the changes firsthand!"
While the traditional walk-in and Drive-Thru remain core to how customers order, the redesign of McDonald's kitchens and dining areas as part of Convenience of the Future will better integrate digital sales channels, the McDonald's App and make smarter use of internal space to enhance the dine in experience.
With dedicated areas for the different ways to order, along with the removal of the front counters, the revamp will offer a more efficient way to order and will leave customers with more space to enjoy their meals.
Gareth Pearson, McDonald's UK&I COO said:
"The pace of change within the restaurant industry is relentless, and the pandemic accelerated this with digital adoption gathering greater pace. Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one. For this to be the case, we know we also have to provide our restaurant teams and delivery partners with the best possible environment to work in.
"We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like."
In 2022, McDonald's introduced Convenience of the Future upgrades in 200 restaurants, with 800 planned over the next four years. The upgrades will continue to evolve with new innovations launching throughout the next four years.
Some of the key innovations that McDonald's will be rolling out through its Convenience of the Future program and in Chester include:
- Front counter redesign will create specific areas for different sales channels, meaning more space for customers to enjoy their meals, less congestion around touchscreens, and shorter queues.
- Dedicated courier waiting area and entrance: will allow crew to better accommodate courier needs, alongside reducing congestion in the dining to create a more relaxing restaurant environment for customers.
- New kitchen design: a bigger order assembly area, and dedicated areas to prepare McDelivery and dine in orders, will help crew serve more quickly, efficiently, and accurately than ever before.
- Improve break spaces: redesigned crew rooms will create a more relaxing and comfortable space for crew to take a well-deserved break.
Related article: Falmouth McDonald's set to be closed for a month | Local News | News | Falmouth Nub News
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