The sight of Elsa, the main character from the feature film Frozen, fearsome-looking Cornish pirates or a tricycle riding post lady singing poetry are not perhaps the sights you would normally expect to see on a visit to the coastal town of Falmouth, but for the rest of the summer holidays, that's exactly what you are likely to encounter when out and about in the town centre.

For the Falmouth Town Team, the award-winning partnership between Falmouth BID and Falmouth Town Council is introducing a series of performance artists to help disseminate important safe distancing, pedestrian flow and street-smart messages in a quirky and imaginative way over the next few weeks.

Such ideas are all part of the Falmouth Positive Engagement Plan which has seen a huge range of COVID-related safety schemes and projects rolled out over the past three months.

From branded hand sanitiser stations installed throughout the town and a new hope-filled 'Falmouth, Spirit of the Sea' rainbow logo, to the instigation of pedestrian-priority streets, retail and hospitality-sector focused supporting toolkits, and informative signs at key locations to advise people visiting Falmouth on social distancing, the combined effort is aimed at an optimistic and reassuring view to the future of this year-round coastal destination.

"Of course, there's a serious message here," explained Richard Wilcox, Falmouth BID Manager.

"We as a Town Team, have been on the front foot to rollout a wide range of safety measures to support the town, its resident and business communities as part of our Positive Engagement Plan. In fact, the plan has also been utilised and adopted as a template by many other towns and villages in Cornwall and we have also been asked to provide regional leadership to ensure there is a Cornwall-wide collaborative approach to the huge challenge we all face."

Falmouth BID Manager Richard Wilcox continues: "Our partner-led approach has seen business and resident communities working alongside the Falmouth Town Team to meet the challenge head on and as effectively as possible. A huge amount of planning and provision has gone on behind the scenes to make Falmouth safe and welcoming to our local, and further afield visitors, but of course, the responsibility lies in all of us.

"The introduction of performing artists who will adapt their routines to incorporate safety messaging in a fun and imaginative way is a quirky and original strand on top of the wide range of flexible and responsive support measures already rolled out."

Mark Williams, Clerk to Falmouth Town Council added: "Falmouth Town Council is pleased to be involved in this original idea.

"The Town Team has reviewed and instigated numerous supportive community and business-related schemes throughout the COVID challenge, and we will continue to creatively implement ideas that reassure and provide safety measures for our residents, businesses and visitors."

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