Falmouth-based business 3WhiteHats has announced it has been acquired by Clarity, a global communications agency.

3WhiteHats has been bought by Clarity, a global communications agency, meaning Cornwall now has links to locations all over the world with offices in LA, San Francisco, Amsterdam, New York and London - there is a rapidly growing team of 86 and with there now being a base in Falmouth, which is expected to open up a lot of opportunities for careers in Cornwall.

The business will be providing normal SEO, only under a different name, and on a new, bigger journey.

This is the fourth acquisition by Clarity in the last 18 months, and the second since the start of the pandemic, with Clarity acquiring Benelux tech PR and communications specialist, Yellow Communications, in September 2020.

The acquisition brings the global headcount to 86, with 32 people in the UK.

Clarity grew by 47% in 2020 and is currently shortlisted for PR Week's International Agency of the Year and PRCA's Dare Award for Large Consultancy of the Year, as well as being named PR Week's Specialist Agency of the Year in 2020.

Sami McCabe, founder, and CEO of Clarity, said:

"The acquisition of 3WhiteHats is an important milestone in our growth story, and will create enormous opportunity for both teams to work on truly integrated campaigns for a growing client base of some of the most exciting and ambitious businesses on earth.

"Our company cultures are a perfect fit, and we're already seeing some stunning collaborations that generate exceptional results for our clients, as well as a lot of fun and excitement for our teams. We are committed to continuing to evolve our offerings to meet and anticipate what clients will need throughout their growth

journey, as well as creating interesting new opportunities for our people."

Tom Telford, Managing Director of 3WhiteHats adds:

"The chance to join Clarity on its rocketship growth trajectory was an opportunity not to be missed. We're equally obsessed with harnessing data and analytics to drive high-impact, omnichannel campaigns that deliver measurable results, so our agencies are a perfect match.

"Given the strong cultural alignment between the two agencies, 3WhiteHats being named among Campaign's Top 5 Places To Work in 2020, the acquisition will also create plenty of opportunity for our people to enjoy working on creative, meaningful projects with likeminded people. Not to mention, we're looking forward to hosting them in Cornwall and showing off all that the coast has to offer."

Click HERE to see more news and updates from 3WhiteHats.

[H3] See the latest news on our Twitter and Facebook pages. [.H2]