Co-op's new membership app is helping shoppers in Falmouth give local causes a boost



Downloading the new Co-op Membership app will not only help shoppers in the Falmouth area make great savings – it will also give a boost to local causes in the community.

More than one million Co-op Members have now downloaded the retailer’s Membership app, which gives them extra value and personalised offers.

Members can also access recipe suggestions and choose the local causes that they want to support. The app also includes a new scannable digital Membership card, enabling Members to swipe their card in a completely contactless way.

Co-op has around 4.6 million active Members who see 2p for every pound spent on own-brand groceries returned to their personal Membership rewards balance, alongside personalised weekly offers on the app and Member-only in-store promotions.

The Co-op now also donates the same amount (2p in every pound spent on Co-op own-brand groceries) to local grassroot projects – this amount has doubled and supports the vital work of local causes to create healthier and happier communities and to help those most in need, including a focus on access to food and mental wellbeing.

One such cause that has benefited from this programme in the Falmouth area is the Chyan Cultural Centre, a community-led project that teaches people about permaculture, organic farming and more. Thanks to the Co-op’s Members, they received funding that was put towards a new allotment.

Brett Jackson, a representative of the Chyan Cultural Centre, said "funding from the Co-op has helped us go forward in a sustainable way, we recently made some steps on the allotment, the project is getting more and more set up for the future as an essential community resource."

Greg Hutchison, Director of Membership & Personalisation, Co-op, said: “Co-op is committed to creating value for our Members and communities, and with the refresh of our Membership programme and launch of our digital app, we are now able to do even more of this.

“We’re delighted to be able to reward our Members for their loyalty and to double the amount we give to local causes to support the vital work they carry out in communities during this unprecedented and challenging time.”

Since 2016, Co-op have donated over £70 million to 21,000 local causes – and the programme refresh has seen the amount Co-op donates to local causes double.

Exclusive personalised and tailored offers made available through the app have already seen around 250,000 Members bag a free Co-op Irresistible 100g Fairtrade chocolate bar during launch week, and seen Scalini Prosecco 75cl offered at a special Member price of just £5.

More information about the benefits of Co-op Membership is available here


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